Learn our exact method to
Know And Sell Your Worth to reach your ideal
clients faster and more effectively.

A resource for bold, energetic, undaunted HR consultancy
founders who are ready to achieve success in their business, but don’t know how.

Attention new
HR founders. Yes, you!



We know where you are on your journey right now.
More importantly, we know where you want to be.


For most HR consultancy owners, their stories start the same. Filled with excitement and ambition, you transition from corporate HR leader to independent HR founder, and you’re suddenly thrown in the deep end of business ownership. Initially, the excitement drives you, but very quickly, it’s replaced by an alarming reality – there’s no paycheck coming in and it’s all up to you.

The problem is, you have so much value to offer clients, but you’re not sure how to sell your worth. Every unexpected challenge, knockback, and hurdle is causing your confidence to deteriorate, and your self-dialogue is becoming overly critical. If you’re starting to question your abilities, then prospective clients will too, right?

The good news is that there is a next step that leads to success, even if you can’t see it yet. You have a lot to offer your clients, you simply need to learn how to communicate that with confidence. It’s time to transform your business into what you know it can be. The Know And Sell Your Worth eGuide by MindAbility is here to do exactly that.

With Some Guidance,
You’re Closer Than You Think

You’re capable of achieving great things with your business – you already know this! And with some guidance
from a team who have walked your path before, you can reach and exceed your goals.

You need a clear understanding of your ideal clients.

You need to know who your ideal clients are.

You need to know where to find your target clients.

You need to know how to sell your services.

You need to understand how to effectively manage accounts.

You need to know how to keep your clients engaged and sticky.

You need to know how to keep an eye on those creeping costs.

You need to know how to increase your margins and make those hard-earned wings go further!

So, What’s The
Missing Piece?

Put simply, you need your confidence to shine through in everything you do. You are already an expert in your field – nobody is denying this. But how can you convey this to a prospective client if you’re not confident in your own ability? How can you expect them to have confidence in your services if you don’t have confidence in your delivery?

Unfortunately, confidence isn’t something you can gain overnight. But with consistency, understanding your business, and understanding yourself, you can portray the confidence your audience wants to see.

Introducing Know And Sell Your Worth

For HR consultancy founders

This six-part resource is designed for bold, energetic, and undaunted HR consultancy founders who are ready to develop the confidence and skills they need to excel in their business.

From understanding your target market to increasing your market share, we’ll guide you through six tried and tested steps for enhanced confidence and better results.

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What’s Included In The eGuide?

Know And Sell Your Worth is a self-guided resource that addresses six key aspects of HR consultancy business ownership. It’s a foundational resource designed for HR founders who are ready to invest in their business and themselves.

6 Knowledge-Rich
Modules

We’ll cover six key areas to actively support HR founders in the early stages of their business.

Lifetime Access
To The Resource

Use the learnings and resources as a guide whenever you need – now or anytime in the future!

6 Engaging Worksheets
And Activities

Put your knowledge into practice with our targeted activities – all designed to promote critical thinking.

6 Action Steps You Can
Implement Now

This guide is about all about action. When you implement the steps, you will see progress in your business.

The Six Steps To Know And Sell Your Worth

Most of you know what target market you’re trying to reach – but do you know who they are? Step 1 is all about narrowing down on your ideal client to achieve more effective communication.

After Step 1, you’ll know how to:
  • Connect with your audience on an emotional level.
  • Accelerate the time from having preliminary conversations to actually closing business.
  • Ask the right questions to gain further clarity.
  • Help you client in a more efficient and effective way.
  • Demonstrate your expertise rather than feeling frustrated to ‘sell it’.
It takes a lot of time, effort, and cost to win new business. This step will help you to enhance the value of your services so your client experiences more benefit, and you generate more revenue.

After Step 2, you’ll know how to:
  • Understand where one service finishes and another one starts.
  • Add benefits for your client through enhancing your service offering.
  • Create additional revenue through effectively packaging your services.
In this step, we go beyond optimising your services and show you exactly how to maximise your revenue – how exciting!

After Step 3, you’ll know how to:
  • Make yourself sticky to existing clients and continue to stay relevant in their world.
  • Establish more retainers in your business to give yourself more recurring revenue.
  • Make your offering irresistible to target clients.
  • Create connections that lead to meaningful sales.
It’s time to review all the ad hoc pieces of software and apps you’ve purchased for your business. Are these investments enhancing your ability to streamline and automate key services, or are they simply piling up your expenses?

After Step 4, you’ll know how to:
  • Critically review and improve your processes.
  • Save money by only purchasing software you need (every $7 subscription adds up!).
  • Focus on what matters so you save time and money while eliminating stress.
  • Reassess every 3-6 months to continually enhance your business.
You need to increase your market share if you want to sell more and amplify your impact – with the learnings in this step, you can!

After Step 5, you’ll know how to:
  • Increase your market share using a systematic process.
  • Give yourself more time to work on the business rather than in it.
  • Deliver superb client work and results, without the burnout!
Running a business involves a lot of effort, dedication, and time. However, success is dependent on your commitment and dedication –this is what we’ll focus on in the final step of Know And Sell Your Worth!

After Step 6, you’ll know how to:
  • Tap into a growth mindset to create powerful habits.
  • Get comfortable with being uncomfortable!
  • Identify the difference between burnout and feeling challenged.

Invest In Your Business,
Or Find A Job

It’s really that simple. If you fail to invest in your business and you don’t generate the revenue you need, you’ll have no choice but to return to a corporate role.

There’s a reason you’re here right now. You didn’t start your business to give up. And you know that you have the ability and drive to reach your potential.

Know And Sell Your Worth is all about bridging the gap between where you are and where you want to be. For just $19, you can take strides towards creating the business you want.

Ready? Access the guide now for just $19!

Get Started Now and Invest In Your
HR Consultancy Business

Know And Sell Your Worth | Lifetime Access

  • Gain absolute clarity on your target market.
  • Learn to optimise your services and boost your revenue.
  • Streamline and automate your services for optimal results.
  • Learn how to increase your market share and deliver quantity without compromising quality.

          Plus…

  • Learn from Sam Eaton – MindAbility founder and experienced business owner.
  • Put your knowledge into practice with practical worksheets and activities.
  • Take steps towards creating the business you want.

Know And Sell Your
Worth Is For You If…

  • You know you have potential but you need some extra guidance.
  • You want to learn from an experienced HR business coaching platform who understands where you are right now.
  • You’re highly motivated and ready to get to work.
  • You want to invest in yourself and your business.

Know And Sell Your
Worth Isn’t For You If…

  • You’re expecting results to just happen (Newsflash: Nothing changes if nothing changes!).
  • You’re not willing to invest time, effort, or money to see change.

Hey, I’m Sam Eaton

Sam Eaton is a Global business coach for the HR profession with over 25 years of experience in building successful consultancies internationally. With her company MindAbility Consulting, she serves clients across the UK, USA, Canada, and South Africa. It’s her mission to empower HR business owners and their teams to realise their business goals using MindAbility’s unique growth programmes so that they become much more profitable and with that improve their families’ lives.

What’s Included In The eGuide?

Know And Sell Your Worth is a self-guided resource that addresses six key aspects of HR consultancy business ownership. It’s a foundational resource designed for HR founders who are ready to invest in their business and themselves.

6 Knowledge-Rich
Modules

We’ll cover six key areas to actively support HR founders in the early stages of their business.

Lifetime Access
To The Resource

Use the learnings and resources as a guide whenever you need – now or anytime in the future!

6 Engaging Worksheets
And Activities

Put your knowledge into practice with our targeted activities – all designed to promote critical thinking.

6 Action Steps You Can
Implement Now

This guide is about all about action. When you implement the steps, you will see progress in your business.

Get Started Now and Invest In Your
HR Consultancy Business

Know And Sell Your Worth | Lifetime Access

  • Gain absolute clarity on your target market.
  • Learn to optimise your services and boost your revenue.
  • Streamline and automate your services for optimal results.
  • Learn how to increase your market share and deliver quantity without compromising quality.

          Plus…

  • Learn from Sam Eaton – MindAbility founder and experienced business owner.
  • Put your knowledge into practice with practical worksheets and activities.
  • Take steps towards creating the business you want.

Frequently Asked Questions

Sam Eaton, founder of MindAbility, has founded five businesses and has extensive experience in the HR industry. Through her learnings, successes, and mistakes, she is now in the position to help HR founders like you take steps in the right direction. Her aim is to help you with the activities that have helped her shape and build businesses. With Sam’s guidance, you’ll be able to accelerate your business growth, on your terms.

Yes! Sam Eaton offers 1:1 coaching for HR founders. Enquire today to learn more.

Still Have Questions?

If you cannot find an answer to your question in our FAQ, you can always contact us and we will be with you shortly.

Get Started Now and Invest In Your
HR Consultancy Business

Know And Sell Your Worth | Lifetime Access

  • Gain absolute clarity on your target market.
  • Learn to optimise your services and boost your revenue.
  • Streamline and automate your services for optimal results.
  • Learn how to increase your market share and deliver quantity without compromising quality.

          Plus…

  • Learn from Sam Eaton – MindAbility founder and experienced business owner.
  • Put your knowledge into practice with practical worksheets and activities.
  • Take steps towards creating the business you want.
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